A flagship species is a species chosen to represent an environmental cause, such as an ecosystem in need of conservation. These species are chosen for their vulnerability, attractiveness or distinctiveness in order to best engender support and acknowledgment from the public at large. Thus, the concept of a flagship species holds that by giving publicity to a few key species, the support given to those species will successfully leverage conservation of entire ecosystems and all species contained therein.
Examples of flagship species include the giant panda of China, the golden lion tamarin of Brazil's Atlantic coastal forest, the Indian tiger, the African elephant, the mountain gorilla of Central Africa, the orangutan of Southeast Asia, and the leatherback sea turtle.
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